Software used to be the bottleneck. Now it's not. Lovable, Bolt, v0. You can ship an MVP in a weekend. So we made building cheaper and thinking more expensive. Someone still has to sit with real customers, absorb the mess, and hold the discomfort of not knowing yet. That human time? It's the most expensive line item on the budget now. And nobody saw that coming. AI doesn't do it. Fast tools don't do it. It's still a people investing problem.