Image by Willian Chan
A client banned AI from our project. My panic wasn't about solving their problem—it was realizing I'd externalized my infrastructure. Design systems face the same challenge: like languages, they survive through adoption. Beautiful components mean nothing if no one speaks the language. This is how to get people to speak an AI-driven Design Language.
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Last month, I prototyped a website, wrote copy, managed tickets, wrote code, ran tests, and mapped acquisition. A friend said: "That's like five different jobs."
No. It's one job: solving the problem.
The X-shaped person sees problems in 3D—connecting Product, Design, Tech, and Go-to-Market. AI doesn't replace them. It amplifies them.
This used to be a startup thing. Now it's going mainstream. If you feel like a threat everywhere you go—you're not broken. You're in structures built for specialists, and you see in 3D.
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