https://www.thuminhdo.com/ux-strategy daily 1.0 2026-01-02 https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1474001238300-H7EOR9I1B51VCUCO2R06/Screen+Shot+2016-09-16+at+12.46.31+AM.png About & Featured Portfolio https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1735835191292-YY6E3E4C1YDWS5WIWPQY/Screenshot+2025-01-02+at+10.19.57%E2%80%AFAM.png About & Featured Portfolio https://www.thuminhdo.com/blog-tech-dialect daily 0.75 2026-03-25 https://www.thuminhdo.com/blog-tech-dialect/2026/3/25/architecting-adoption-how-design-systems-survive-like-a-language monthly 0.5 2026-03-26 https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/d65d50ad-e677-44ef-ab18-7407dd56371a/willian-chan-6zx8U1tkhiM-unsplash.jpg AI + Code - Architecting Adoption: How Design Systems Survive Like a Language - Make it stand out Image by Willian Chan https://www.thuminhdo.com/blog-tech-dialect/2026/3/8/how-do-we-price-human-judgment-when-5-hours-turns-into-30-minutes monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/ab4f1572-6830-4297-85be-76b37efebba8/jet-dela-cruz-mEIEwOfNyGE-unsplash.jpg AI + Code - How Do We Price Human Judgment When 5 Hours Turns Into 30 Minutes - Make it stand out Photo by jet dela cruz https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/8cf8a8f6-6e3f-4d3d-ab6c-1068ab5fa751/Screenshot+2026-03-08+at+10.59.17%E2%80%AFPM.png AI + Code - How Do We Price Human Judgment When 5 Hours Turns Into 30 Minutes - Make it stand out Ways of Work Menu https://www.thuminhdo.com/blog-tech-dialect/2026/3/4/your-design-system-isnt-a-style-guide-anymore-its-ai-infrastructure monthly 0.5 2026-03-04 https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/c2a333a3-0384-49a4-a665-5c52f7eebca7/yumu-vR6bNYTVlpo-unsplash.jpg AI + Code - Your Design System Isn't a Style Guide Anymore — It's AI Infrastructure - Make it stand out Image by Yumu on Unsplash https://www.thuminhdo.com/blog-tech-dialect/x-shape-in-team-doing-is-becoming monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/ffe0a552-6329-4856-85ca-1c18c6738627/mike-hindle-rzDf6b74leU-unsplash.jpg AI + Code - It's Only Through Doing That You Become: How X-shaped people are made — and how teams can grow them - Make it stand out Image by Mike Hindle https://www.thuminhdo.com/blog-tech-dialect/2026/2/8/the-x-shaped-individual-solving-for-problems-in-3d monthly 0.5 2026-02-09 https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/bb9bb1b8-92cc-410e-b151-b355461ad224/susan-wilkinson-7LAvnqOoGvM-unsplash.jpg AI + Code - The X-Shaped Individual: Solving for Problems in 3D - Make it stand out Photo by Susan Wilkinson on Unsplash https://www.thuminhdo.com/blog-tech-dialect/2026/1/13/5x-productive-workflow-freed-me-to-stay-human monthly 0.5 2026-01-14 https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/8e49ec7b-5f52-4327-ba35-928081fdf040/aaron-blanco-tejedor-yH18lOSaZVQ-unsplash.jpg AI + Code - 5x Productive Workflow Freed Me to Stay Human - Make it stand out Photo by Aarón Blanco Tejedor https://www.thuminhdo.com/blog-tech-dialect/2025/11/19/switching-from-traditional-gig-search-to-searching-for-companies-with-problems-i-can-solve monthly 0.5 2025-11-19 https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/8d005199-8bd8-4d72-b851-f38504dbd168/Screenshot+2025-11-19+at+2.36.35%E2%80%AFPM.png AI + Code - Switching from Traditional Gig Search to Searching for Companies with Problems I Can Solve - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1ab897e8-5e06-4186-bbb2-b9b71274903a/Screenshot+2025-11-19+at+5.51.40%E2%80%AFPM.png AI + Code - Switching from Traditional Gig Search to Searching for Companies with Problems I Can Solve - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thuminhdo.com/blog-tech-dialect/2025/11/13/axa-the-ai-experience-architect-the-role-companies-need-but-havent-named-yet monthly 0.5 2025-11-13 https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/b78d298d-b1d9-4831-9a9d-4c207724fecd/Screenshot+2025-11-13+at+1.59.34%E2%80%AFPM.png AI + Code - AXA - The AI Experience Architect: The Role Companies Need (But Haven't Named Yet) - Make it stand out AXA spans layers from Toolings to People to Business to Market. https://www.thuminhdo.com/blog-tech-dialect/2025/11/8/what-i-learned-mapping-my-ai-workflow-we-need-ai-experience-architects monthly 0.5 2025-11-09 https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/2269ed17-1fa1-48b6-8af2-f8bf79701cdd/Screenshot+2025-11-08+at+9.48.24%E2%80%AFPM.png AI + Code - What I Learned Mapping My AI Workflow: We Need AI Experience Architects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thuminhdo.com/blog-tech-dialect/2025/11/6/building-an-ai-powered-lead-gen-system-with-n8n monthly 0.5 2025-11-07 https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/2a6488e9-4dba-4305-b1a1-47b76f3e0a9a/Screenshot+2025-11-06+at+7.01.25%E2%80%AFPM.png AI + Code - Building an AI-Powered Lead Gen System with n8n - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thuminhdo.com/blog-tech-dialect/the-words-we-choose-why-i-call-it-my-ai-partner-not-my-assistant monthly 0.5 2025-08-21 https://www.thuminhdo.com/blog-tech-dialect/email-classifier-ai-workflow monthly 0.5 2025-03-26 https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/c4ea3527-a988-4981-905e-7e2d9486671d/Learn+by+doing+email+classifier.png AI + Code - Stop Ignoring Your Emails (How AI Can Help) with Relay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thuminhdo.com/blog-tech-dialect/no-code-prototype-lovable monthly 0.5 2025-03-26 https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/e2e0cea3-44fe-4c4a-ae70-1924826dc426/2.png AI + Code - Veggie Quest - No Code Apps Prototyping with Relay - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thuminhdo.com/blog-tech-dialect/content-automation-ai monthly 0.5 2025-03-26 https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/9bc58ab7-57b9-4b27-affb-a45207e1d5b7/Learn+by+Doing+-+Youtube+thumnails+%285%29.png AI + Code - Manage My Social Media Posting in 10 Mins - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thuminhdo.com/blog-tech-dialect/chatgpt-vs-google-studio-ai-complex-information monthly 0.5 2025-03-12 https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/31da5e68-b690-49ae-bfa0-3e180800c5d1/Learn+by+Doing+-+Youtube+thumnails+%288%29.png AI + Code - Breaking Down a Patent with AI: ChatGPT vs. Google Studio AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thuminhdo.com/blog-tech-dialect/use-reloomio-to-quickly-design-and-launch-a-professional-b2b-landing-pagemanage-social-media-posting-ai-5pry7 monthly 0.5 2025-03-12 https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/af5acd8c-f646-4af6-9e04-4162151ee01e/Learn+by+Doing+-+Youtube+thumnails+%286%29.png AI + Code - SPEEDY Market Validation? Stand up a landing page with this 10 mins AI demo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thuminhdo.com/blog-tech-dialect/social-media-content-creator-custom-gpt monthly 0.5 2025-03-12 https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/2eed88ff-2326-42cd-a13b-e707af401909/Learn+by+Doing+social+media+creator+linkedin+post.png AI + Code - My Attempt to Save Hours (and Icks!) drafting Social Media Content with AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thuminhdo.com/blog-tech-dialect/ai-image-generator-diversity-inclusion monthly 0.5 2025-02-21 https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/6181f8a2-e82b-4c35-ba4a-43b28793f8e5/OG+outpput.png AI + Code - OK - Let's talk image generators and DEI! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thuminhdo.com/blog-tech-dialect/2025/1/14/ai-mastery-journal-dalle-image-generator monthly 0.5 2025-02-06 https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/b69df611-aab4-473d-870b-ca75ad2a2a05/Learn+by+Doing+-+Youtube+thumnails+%2824%29.png AI + Code - AI Mastery Journal // JAN 31 - Supercharge Your Presentations with AI ChatGPT & Dall E! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1738811444480-6UA4LITDR9BYMR32ZDL3/Screenshot+2025-01-21+at+1.01.50%E2%80%AFPM.png AI + Code - AI Mastery Journal // JAN 31 - Supercharge Your Presentations with AI ChatGPT & Dall E! https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1738811444316-I31IQ3Q2X6O2OKGA0B0N/Screenshot+2025-01-21+at+1.16.41%E2%80%AFPM.png AI + Code - AI Mastery Journal // JAN 31 - Supercharge Your Presentations with AI ChatGPT & Dall E! https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1738811446092-QAWJFYSFCR14U4GIP66Z/Screenshot+2025-01-21+at+1.18.11%E2%80%AFPM.png AI + Code - AI Mastery Journal // JAN 31 - Supercharge Your Presentations with AI ChatGPT & Dall E! https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1738811446888-SIDQRVYI3VHANN4N9WA8/Screenshot+2025-01-21+at+1.19.54%E2%80%AFPM.png AI + Code - AI Mastery Journal // JAN 31 - Supercharge Your Presentations with AI ChatGPT & Dall E! https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1738811447275-TTXQCTRE5GM03YTU4YZB/Screenshot+2025-01-21+at+1.23.08%E2%80%AFPM.png AI + Code - AI Mastery Journal // JAN 31 - Supercharge Your Presentations with AI ChatGPT & Dall E! https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1738811448723-G82ZPO2UDWDFA8P9FPBT/Screenshot+2025-01-21+at+1.24.57%E2%80%AFPM.png AI + Code - AI Mastery Journal // JAN 31 - Supercharge Your Presentations with AI ChatGPT & Dall E! https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1738811448511-UD5QCMOB6JRSYLNXPQNN/Screenshot+2025-01-21+at+1.26.48%E2%80%AFPM.png AI + Code - AI Mastery Journal // JAN 31 - Supercharge Your Presentations with AI ChatGPT & Dall E! https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1738811450132-THY22QO0B6EW4X78RB8W/Screenshot+2025-01-21+at+12.24.40%E2%80%AFPM.png AI + Code - AI Mastery Journal // JAN 31 - Supercharge Your Presentations with AI ChatGPT & Dall E! https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1738811450803-N8JVT5E72I4H4KPZP775/Screenshot+2025-01-21+at+12.29.46%E2%80%AFPM.png AI + Code - AI Mastery Journal // JAN 31 - Supercharge Your Presentations with AI ChatGPT & Dall E! https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1738811452092-F4R8BPPA7POT829JNAZH/Screenshot+2025-01-21+at+12.52.23%E2%80%AFPM.png AI + Code - AI Mastery Journal // JAN 31 - Supercharge Your Presentations with AI ChatGPT & Dall E! https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1738811452842-8I7XKYA0Q4TNNFWZUX42/Screenshot+2025-01-21+at+12.54.50%E2%80%AFPM.png AI + Code - AI Mastery Journal // JAN 31 - Supercharge Your Presentations with AI ChatGPT & Dall E! https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1738811454205-9WWCSF46N9AFJ6V8UXBE/Screenshot+2025-01-21+at+12.57.37%E2%80%AFPM.png AI + Code - AI Mastery Journal // JAN 31 - Supercharge Your Presentations with AI ChatGPT & Dall E! https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1738811454505-Q3DCW86BJTDABMAJJRF2/Screenshot+2025-01-27+at+10.06.36%E2%80%AFAM.png AI + Code - AI Mastery Journal // JAN 31 - Supercharge Your Presentations with AI ChatGPT & Dall E! https://www.thuminhdo.com/blog-tech-dialect/2025/1/14/ai-mastery-journal-bolt-prototype-76hwb monthly 0.5 2025-01-31 https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/8d02d48f-977b-41ce-979d-b2b7e8a33e0f/Learn+by+Doing+-+Get+Pitch-Ready+by+building+a+live+prototype+in+under+15+mins+with+AI AI + Code - AI Mastery Journal // JAN 31 - Bolt.new Video Prototype for Pitching in under 15 Mins! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thuminhdo.com/blog-tech-dialect/2025/1/14/ai-mastery-journal-bolt-prototype monthly 0.5 2025-01-31 https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/5054fa1d-fe7c-4dd7-a0b5-ce3162e1eade/Workflow+Coaching+AI+%281%29.jpg AI + Code - AI Mastery Journal // JAN 14 - Bolt.new Prototype - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/29e47754-7079-4c5f-bf27-d542873bf53b/Workflow+Coaching+AI.jpg AI + Code - AI Mastery Journal // JAN 14 - Bolt.new Prototype - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/4c810ff2-aad6-4472-a8b4-e7de57db20d5/Screenshot+2025-01-14+at+8.31.54%E2%80%AFPM.png AI + Code - AI Mastery Journal // JAN 14 - Bolt.new Prototype - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thuminhdo.com/blog-tech-dialect/2023/7/2/create-a-conversational-chatbot-using-chatgpt-and-zapier-interfaces monthly 0.5 2023-07-03 https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/b0d3c41e-5907-43c1-ad95-68c9c4d86c2a/Etsy_Description_Bot.png AI + Code - Experiment: An Auntie Edna Etsy Description Writer Bot with ChatGPT and Zapier Interfaces - Make it stand out ChatGPT + Zapier Interfaces Integration https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/5dbc7db0-6de9-4313-8b98-8ef508fec6e7/Screen+Shot+2023-07-02+at+8.09.14+PM.png AI + Code - Experiment: An Auntie Edna Etsy Description Writer Bot with ChatGPT and Zapier Interfaces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/663e3ebf-30fb-43d7-a2fd-596039ef2c68/Screen+Shot+2023-07-02+at+10.07.07+PM.png AI + Code - Experiment: An Auntie Edna Etsy Description Writer Bot with ChatGPT and Zapier Interfaces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/2967b7d3-0dd0-465a-a98a-0eb341bbb0bc/Screen+Shot+2023-07-02+at+8.19.08+PM.png AI + Code - Experiment: An Auntie Edna Etsy Description Writer Bot with ChatGPT and Zapier Interfaces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/ac57344c-d934-4fec-8210-b6a49b8b84d2/Screen+Shot+2023-07-02+at+8.20.51+PM.png AI + Code - Experiment: An Auntie Edna Etsy Description Writer Bot with ChatGPT and Zapier Interfaces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/3fef74ac-27f3-4e0a-a7b4-292bb3af4fb1/Screen+Shot+2023-07-02+at+10.11.19+PM.png AI + Code - Experiment: An Auntie Edna Etsy Description Writer Bot with ChatGPT and Zapier Interfaces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/c6d18027-a477-40b3-a208-e0065c83e3f1/Screen+Shot+2023-07-02+at+8.23.28+PM.png AI + Code - Experiment: An Auntie Edna Etsy Description Writer Bot with ChatGPT and Zapier Interfaces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/9ba3645e-fd97-45cd-9955-a86daa3c728a/Screen+Shot+2023-07-02+at+10.08.15+PM.png AI + Code - Experiment: An Auntie Edna Etsy Description Writer Bot with ChatGPT and Zapier Interfaces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/ff3e6135-0aff-4382-a269-2cb5f3a1263d/Screen+Shot+2023-07-02+at+8.30.42+PM.png AI + Code - Experiment: An Auntie Edna Etsy Description Writer Bot with ChatGPT and Zapier Interfaces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/59c29681-d5f7-488c-8b53-0455f8f17559/Screen+Shot+2023-07-02+at+8.31.51+PM.png AI + Code - Experiment: An Auntie Edna Etsy Description Writer Bot with ChatGPT and Zapier Interfaces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/ab86f449-e27d-4835-bd5a-add55f94a747/Screen+Shot+2023-07-02+at+8.32.51+PM.png AI + Code - Experiment: An Auntie Edna Etsy Description Writer Bot with ChatGPT and Zapier Interfaces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/e088390b-4ecd-4aab-9403-f1b95fccbb25/Screen+Shot+2023-07-02+at+8.35.32+PM.png AI + Code - Experiment: An Auntie Edna Etsy Description Writer Bot with ChatGPT and Zapier Interfaces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/54299058-9716-458b-bad8-ea24b8a6153f/Screen+Shot+2023-07-02+at+10.18.15+PM.png AI + Code - Experiment: An Auntie Edna Etsy Description Writer Bot with ChatGPT and Zapier Interfaces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/c6cdcb57-81de-4078-8787-2867a95b5550/Screen+Shot+2023-07-02+at+8.39.21+PM.png AI + Code - Experiment: An Auntie Edna Etsy Description Writer Bot with ChatGPT and Zapier Interfaces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/7d4c12af-ea2f-4e8c-9d0f-9a5cbed487cd/Screen+Shot+2023-07-02+at+8.46.15+PM.png AI + Code - Experiment: An Auntie Edna Etsy Description Writer Bot with ChatGPT and Zapier Interfaces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thuminhdo.com/blog-tech-dialect/2020/10/27/rock-paper-scissors-shoot-in-javascript monthly 0.5 2020-10-27 https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1603834379073-9ZJU4JJTQBPLFZDJFTVC/the+rock AI + Code - 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Market Research 58,843 U.S. vendors $2.5B revenue with 8 Millions consumers in an underserved market Source: IBISWorld https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521514782162-57KJUZJXRQMKGUSGOVKL/Screen+Shot+2018-03-19+at+10.59.01+PM.png Experience Design - Competitive landscape Currently, there is an unmet need to track street food vendors (who may or may not have permanent hours and locations) and for customers to receive recommendations on-the-go. Most of the direct competitors are city-specific while the national bigger player, Yelp, ignores the growing street food market. Yum Run can establish our unique and strong positioning in the Recommendation / Mobile quadrant. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521515005440-1V7WLH8LYAIZVPUHDP9V/IMG_2127.JPG Experience Design - 50+ interviews and Surveys We have conducted interviews with street vendors and street food lovers in multiple cities. We secured a number of 50 enthusiasts who are willing to give test our product. “I would use this app. Just last week I went to Yelp to find two food trucks and both of them were not there. Bummer.” -Nicole M. (Brooklyn) https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521515928825-5OKJVQCI6WMRS27QLLU8/Screen+Shot+2015-10-05+at+12.20.21+AM.png Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521515965193-8IJQU3LB5N2JE2QE1OJJ/Screen+Shot+2015-10-05+at+12.21.41+AM.png Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521516001626-AX8F5X0JGG1IM1Y3BK91/Screen+Shot+2015-10-05+at+12.20.49+AM.png Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521516156331-VKG44XJV298SH27M0DLG/Screen+Shot+2015-10-05+at+12.21.05+AM.png Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521590906608-1PP146G2V15ACE20QDBI/20160320_001611.jpg Experience Design - Food truck vendor PERSONA - PRIMARY Martinez A. 34 years-old Mexican Martinez operates a taco truck on the corner of 34th street and 6th avenue in NYC. He is 1st generation Mexican immigrant. He migrated to the U.S. in hope of a better life for him and his family. Martinez's interest is in getting more customers beyond the foot traffic and to gain a competitive advantage over all the other taco trucks in town. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521591114339-SR4K5U5XYB06LDA2CHDF/IMG_2124.JPG Experience Design - FOODIE Persona - SECONDARY Nic 24 years-old Brooklyn, NY Nic takes pride in her ability to point out the "good spots" in town. She also likes to try new food whenever she travels. Nic's interest is in finding good (and clean) trucks without opening multiple screens, learning about the story behind the people and the food, and ordering to pick-up. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521562293587-4MQDNNBHD3JF6PIYA1B8/YumRunSketch.png Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521516886769-D3PT8AN0H0EKMHJWI3CQ/180204_YumRun_Storyboard+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473774222588-29I16GDVTLXVKMT90ESG/YumRun_wireframe2.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473774222587-JGSDVGTPDL0SZC4J03OC/YumRun_wireframe3.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473774223466-IKGMUPENFLOCGTBLEML4/YumRun_wireframe4.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521606792761-35NRWMIG7P2QYQOP4RNO/20180321_002143.jpg Experience Design - Testing & Prototyping Testing user flow with paper mock-up to test early assumptions and gather feature prior to execution. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473772890303-GAFXIH4ALHB3IOACZXSU/Mockup.png Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773421213-2PULHT477K9ENN0MLSNH/160622_Screens_Loading_1.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773421330-13PG93H6FFNF0W69YZCG/160622_Screens_Loading_2.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773421464-J4LOCWPFFZWZQQW0CEQX/160622_Screens_Loading_3.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773421623-KR9OYEPI8DKB2X8MMXG8/160622_Screens_Loading_4.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773421695-AKG8WUUTR9JAUHXE4TJ5/160622_Screens_Loading_5.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773539643-OQR97GY9LJNWZXYCJ0BD/160226_Screens__Loading.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773540569-DN11I2M4GND5TYWVGP9P/160226_Screens_Home+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773540692-WMDNNHE90DEESVVCLRXM/160226_Screens_Home_WithPopUp+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773541162-6RT9H561CB75LIPJQLU6/160226_Screens_Search_Active+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773541536-G9J9T82N7SIEJVB6L57F/160226_Screens_Search_Results+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773540201-MF3YM3HRIXDYGIZJDT7N/160226_Screens_FullMap+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773545743-3DG2MFEM4JX5OCZLL7UL/160226_Screens_User_Recommendations+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773540277-5GPMV27JNHHYTN99QTAK/160226_Screens_FullMap_WithPopUp+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773541413-Z1D9VLR19DUGVD4F0J7S/160226_Screens_SingleSpot_AddImage+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773542305-4JKTRZG2Y7W1RXS9TJS5/160226_Screens_SingleSpot_ImageGallery+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773548785-JWBGGX0DCUKELOUXN14N/160226_Screens_Vendor_MySpots+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773544138-4Y60JVKE6TPSHZ93TSFA/160226_Screens_User_AddREview+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773543806-6MQWNJJRG13T6A6BH0PT/160226_Screens_User_AddFriends+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773545553-UCLIWIYV2J9OATC5WEGZ/160226_Screens_User_SearchPreferences+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773546481-FTV3T3S5DN2B1GMGO3V3/160226_Screens_User_SingleSpot+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773546970-UEDXUSLGAI8G47XPSRS4/160226_Screens_User_SingleSpot_Continued+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773547737-EMAQHDNTUUQPHT1JJJIV/160226_Screens_Vendor_AddNewSpot+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773548023-YTXEXVADV8HRSF4JD3IH/160226_Screens_Vendor_EditSpot+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773547549-4U641DHQ4ENQDYJRT4JR/160226_Screens_UserCheckedIn+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773544555-MXCGVMNL8C71T0H20TMS/160226_Screens_User_EditProfile+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773544920-CLJL1YZ2EZ4KRN94Y6GI/160226_Screens_User_LogIn+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773546259-WAZUEVZ85MRQ8H6IVATT/160226_Screens_User_SignUp+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773548717-BA0DPJEUTLRGSJBLVCRO/160226_Screens_Vendor_LogIn+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1473773539819-QQTQDOLBOZGJYRC8O2IL/160226_Screens_ContactUs+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521649105862-3GF8IL5UIDF1E9B5HTGV/yum-run-testing.jpg Experience Design - User Testing & Iterations Getting users to test the platform by directly interacting with the prototype. During this testing period, we identified the features that users are most comfortable using vs. those that have a higher learning curve.We also found that sanitary is most often the entry barrier for most foodies and content is a priority driver for them to try new food (and for vendors to gain new followers.) As such, we have pivoted some of our features to include more of a story-telling aspect as well as 'invent' a new type of sanitary rating. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521595764387-2J0CH9KRRRUKVW1NTKNS/St%2BGiles%2BHotel%2Blogo.jpeg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581567507596-VYZMW7SSLJ9N8K252TQ6/Business+%E2%80%93+alt.png Experience Design - Team Lead https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581567555475-RYFB9N2N9HU7WRIML8K8/Research+%E2%80%93+alt.png Experience Design - Research https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581567507977-J0IG9MX65XKRFR1FHZGY/Ideation+%E2%80%93+alt.png Experience Design - Ideation https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581567507599-BDQ5VHMQ8RUC743UUL1J/IA-UX+%E2%80%93+alt.png Experience Design - IA/UX https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581567508583-CZKSAA8R83PGZVKOA3KF/UI+%E2%80%93+alt.png Experience Design - UI https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581567508414-BK59MHVE7Y8GIWJGW8WH/Testing.png Experience Design - Testing https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581567508008-V6HEAJE2S49OF02ACFAB/PM+%E2%80%93+alt.png Experience Design - Product Management https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521596438545-AIAV23W2RM94QW1KZLBH/Tuscany%2BExterior.jpg Experience Design - 9 hotels / 3 price points / 4 countries St Giles Hotel Group repurposes existing hotel properties and brings out each hotel's own characteristic. As such, there was a need to create consistency across all digital touch points - specifically on the website. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521642841079-LHTTGVC3SEFL755V0TPC/St-Giles-Persona.png Experience Design - The World Traveller Young professional traveller who loves to explore the cities and solo traveling experiences. Age: 24 - 34 Medium high income Diverse ethnicity and backgrounds City dwellers, Active lifestyle, Social influencer https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521597959506-4EZXHNGQXPTB3HLC9M82/IMG_2127.JPG Experience Design - HOW CAN WE CREATE a seamless digital experience for the st giles guest regardless of where they are in the world? https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521670150402-IS84N7P6HXILVX9QCLG2/User-Path.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521670043678-7MIU49JU0EPHFEW3A4YH/Sitemap.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521670087242-XKR68SDFBAMQD2NEIS8W/Individual_Sitemap.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521598662911-Y97LYIGNEFG41P3I9MH7/011314_SG_Website_Wireframe_GlobalLevel9.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521598661993-NPSAZJIQ27PQ0RJ3EWTK/011314_SG_Website_Wireframe_GlobalLevel7.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521598662850-WKIRZBZEQDGCFVIPGQ29/011314_SG_Website_Wireframe_GlobalLevel11.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521598663440-626810LSEWX9M3DZENOD/011314_SG_Website_Wireframe_GlobalLevel16.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521599207087-KT3LOIU7WXBKUARR2Z48/011314_SG_Website_Wireframe_HotelLevel3.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521599207112-191WNOKQUSU4EN6VE1J2/011314_SG_Website_Wireframe_HotelLevel6.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521599207757-30CJEO34LRVBMNTGHVHZ/011314_SG_Website_Wireframe_HotelLevel7.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521599207867-U653IPYUWPGN90G0O6I7/011314_SG_Website_Wireframe_HotelLevel8.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521599321173-V838BQN2AMDPOS0YT4TF/011314_SG_Website_Wireframe_HotelLevel9.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521599640130-EHN6HHALMOLVN5XS9LHM/011314_SG_Website_Wireframe_HotelLevel17.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521599640192-OXEQORHUR8QPLPTGF6F1/011314_SG_Website_Wireframe_HotelLevel18.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521599524106-JPKFWXZ8OIQSBH7IAJMD/SG_gallery.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521599524108-SEEJL0QJ724UFIX0VIFG/SG_global_location.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521599524799-OUAR16IKKFFUEVTKNX9B/SG_global_press.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521599524948-KK8FYR86M5LWWDS52ZCV/SG_global_reservation.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521602427545-O4GVI7A249S9OEFZ4PVP/casper-logo.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581608046704-D717JZIV8AT05S3WAO2X/Business+%E2%80%93+alt.png Experience Design - Business Assessment https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581608032446-0SET8UVN89CURN2W0WWB/Research+%E2%80%93+alt.png Experience Design - Research https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581608032151-CVBZL1AFFO9ARNUAV6BN/Ideation+%E2%80%93+alt.png Experience Design - Ideation https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581608046690-71J0F0N38OLN1YPP4TVO/IA-UX+%E2%80%93+alt.png Experience Design - IA/UX https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581608032749-TMXVR817BHT74ADUYM81/UI+%E2%80%93+alt.png Experience Design - UI https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581608032482-XVN76YQBO87DRSI7NCZC/Testing+%E2%80%93+alt.png Experience Design - Testing https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581608032184-TSF36ZIZC00DLPKGRGS7/PM.png Experience Design - Project Management https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521602837630-C2J52NXEO3I4WKPDT8B4/Slide03.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521603050634-7JFAFE3SXAMBK492RQPX/Messaging-Journey.png Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521603247257-ZKIRSLLEWPBUP847UGFK/Casper_P2M.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521603325096-JHOHRN4A5OWKZEC8PW5Q/Casper_Wave.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521645718095-7BV3KAR69VP0O9R65DH3/Philips_logo.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581565390110-G2TF9874AOYJADC45G6I/Business+%E2%80%93+alt.png Experience Design - Team Lead https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581565412689-OOMZ836OJU7R74BB9362/Research+%E2%80%93+alt.png Experience Design - Research https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581565407055-QHEJPRJG9COWDZOZCA07/Ideation+%E2%80%93+alt.png Experience Design - Divergent Ideas https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581565399540-MRLUTUYBGYLHZ4FHZDA4/IA-UX+%E2%80%93+alt.png Experience Design - IA/UX https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581565423516-37S0L3O1LZ00R9F5M6Y8/UI+%E2%80%93+alt.png Experience Design - UI https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581565418741-49FSWE7NOUOICWA9QH7Y/Testing.png Experience Design - Testing https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581566455800-SRYST19LYB5EC97NFZQ0/PM.png Experience Design - Product Management https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521646518981-V13W6YB2VYYGSVBRBJHD/Home-Depot.png Experience Design - In-store field research As we conducted interviews in-store with customers, we found that they are faced with overwhelming choices, both in-store and online. As a result, people tend to shop with their broken bulb in hand to overcome this confusion which means they rarely upgrade to a better bulb. This also creates high switching barrier. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521649550690-MZ7QYRAJEUKGBXOP6S79/HP-chatbot.jpeg Experience Design - COMPETITIVE SURVEY HP is using a Facebook Messenger bot to allow consumers to print their photos, documents, and files to any connected HP printer. It also helps customers set up HP Connected and receive notifications to re-order toner cartridges. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521647311654-05R04ZRFG7N02XQ5AYDQ/product-market-fit.jpeg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581650066573-921F9DRSKWIM010Y69O3/IMG_3038.jpg Experience Design - CONSUMER NEEDS / FEATURES Need guidance on the right product to buy Product search / Product recommendations Want to get top-level consumer service without the hassle Natural language conversation at the touch of a finger Buying in-store or online Provide directions to store or online buying options Want lighting to enhance home atmosphere Provide lighting tips for home illumination and decor purposes PHIL NEED TO BE Rational Knowledgable Witty Pleasant Disarming Passionate about getting lighting 'just right' Helpful https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521647902021-4P33SDYQV39MTHW0UPJ2/meet-phil.png Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521647978765-UXOLE5HHI84FYPSNL03Z/Phil-Character.png Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521647936801-7I9YDR3PEL4P8FWC1MLS/Philips_Chatbot_v11_Page_08.png Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521647735750-EDBGDACE4YH4YKDD0XH4/consumer-journey.png Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521648708694-CR6C1SX0E3T935D7YPLN/KPI.png Experience Design Guide optimization by measuring the user engagement based on the following metrics: Totalusers User retention rate Popular content Popular action / button Popular user inputs Natural language search terms and sentence structures Source: chatfuel.com https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521650719026-CR5KGRB2T3BHU2PYMCBC/miller-draft-logo.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581568728687-H64ZDYIVC0PC76EQ9RZ2/Business+%E2%80%93+alt.png Experience Design - Business Assessment https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581568733523-HZR4YQY35ADKG1N7QIW9/Research.png Experience Design - Research https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581568729409-VCCR3DFPI1FXCR98LMGY/Ideation+%E2%80%93+alt.png Experience Design - Ideation https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581568728675-CJWV69M6B66NUVB3795G/IA-UX+%E2%80%93+alt.png Experience Design - IA/UX https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581568736467-N4NY3EWZZO9WW0ZGS22X/UI+%E2%80%93+alt.png Experience Design - UI https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581568733687-FJ9NLOERKJA2LV1KGGNB/Testing+%E2%80%93+alt.png Experience Design - Testing https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581568729521-33OB0MSSIO3LWMVDXGWY/PM.png Experience Design - Code https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521655910058-SYZHS1VLRP949NU4B0I3/miller-audience.png Experience Design - AUDIENCE INSIGHTS Elite / social / personalized This audience are the elites in the Latin America society. They are the influencers with disposable income to spend on imported beers. They frequent the hottest clubs, demand a premium experience, and value personalization. They want to impress their friends and are very active on social channels. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521652660201-C0Q3N6PY15OTCWSWAOCM/Miller-pack-opening.png Experience Design - simple TECHNOLOGY At its core, Primera makes printers that can print on adhesive materials (such as labels). https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521658612905-3M1LC54H51OSTX65XZGV/instagram-board.png Experience Design - INSTAGRAM CULTURE Experiences is the new currency. And it is better shared with friends. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521653551135-Y1MAOAX9ZUZ0ZGNFFHOE/consumer-journey.jpeg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521659511753-227OMKRMP75DBC21GUVY/sketch.png Experience Design - Sketch & Prototype Image upload interface Admin portal interface Packaging & station & label prototype https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521659978618-88UN1A9PLU7FQDT631E7/Printer-Station.png Experience Design - Station prototype Discrete, functional, and brand-elevating station https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521659823835-XQQZL6D4QB02AJQUKJJO/Package-options.png Experience Design - PACKAGING PROTOTYPE Carry-home packaging that would show case the labels and "Friendship Day" concept https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521661571807-RDFVCAXM5IJEJS3CZH0Q/label-testing.JPG Experience Design - LABEL TESTING Color correction, sizing, and adhesive application testing https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521660289717-7TB16OK47RKEM0IKU72G/Miller_PersonalizedLabel_Mobile_AddPhoto.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521660289754-UZQ0RDSTOJT5IO6M00UB/Miller_PersonalizedLabel_Mobile_AgeGate_Error.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521660293350-G0P1CIFPWNLYNZ3F56P3/Miller_PersonalizedLabel_Mobile_AgeGate.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521660293728-2YM1JL4OJA0F1IZONRHA/Miller_PersonalizedLabel_Mobile_Crop.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521660296266-L8PH4C4XS12ISSQQG13D/Miller_PersonalizedLabel_Mobile_Error.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521660298521-QRNSSGJMPIOKOXRIKS46/Miller_PersonalizedLabel_Mobile_Gallery.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521660298847-I0QIHHRKK419DAY78JTN/Miller_PersonalizedLabel_Mobile_Name.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521660303565-R5W5KAHEEP8PUK31ER5N/Miller_PersonalizedLabel_Mobile_Preview_Horizontal.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521660302835-NV8QLMDE6U42T0KNQY0Y/Miller_PersonalizedLabel_Mobile_Preview_Vertical.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521660305065-5BTQ438PKRTBS7OQY1I5/Miller_PersonalizedLabel_Mobile_ThankYou.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521660305044-44N6HX845D7NHXAEFBVL/Miller_PersonalizedLabel_Mobile_uploading.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521660628631-Q4ISBVWL4QKNGTA0PYN3/Miller_PersonalizedLabel_Desktop_1.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521660628508-IJTLQRUZTOCT9SWV3R9E/Miller_PersonalizedLabel_Desktop_2.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521660132631-5W86IMHC1PDN7MIVBURI/download.png Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521660116588-Z25CAZCJGLQRO3X4FUZS/Screen%2BShot%2B2016-09-13%2Bat%2B1.00.19%2BPM.png Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521660118634-MLU5E42TCB2BXULYZQYL/Screen%2BShot%2B2016-09-13%2Bat%2B1.00.27%2BPM.png Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521660119460-RXBI2WOR2JU066RF298Z/Screen%2BShot%2B2016-09-13%2Bat%2B1.00.36%2BPM.png Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521666880273-2PGS4IEPIGTH2D7XNGGH/PULSAR-brand-logo.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581569120332-CKRFQROGXTFMYJ2ROU8Y/Business+%E2%80%93+alt.png Experience Design - Team Lead https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581569099745-G8K1BUPNHJSG7KKGIIBL/Research+%E2%80%93+alt.png Experience Design - Research https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581569099432-14A0PK38OMS3VU9N5D3R/Ideation+%E2%80%93+alt.png Experience Design - Concepting https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581569099133-N33JP286EOUB3TI5DQOU/IA-UX+%E2%80%93+alt.png Experience Design - IA/UX https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581569100028-ZFVZTBDEEFTNT0QMIIAO/UI+%E2%80%93+alt.png Experience Design - UI https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581569099823-8Z51CLIUWYTKKDOFZ5N5/Testing+%E2%80%93+alt.png Experience Design - Testing https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581569099549-20RCQBYA1HBQ27T769UL/PM+%E2%80%93+alt.png Experience Design - Product Management https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521667177170-K8BHD0P9U43H6TXC8W6M/Pulsar-key-visual.jpg Experience Design - Responsive e-commerce + social campaign https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521667621406-CU1B2LF3VQ1ZR91W1XYQ/persona.png Experience Design - persona: The Good-Find Buyer Professionals at the early start of their careers. They care about being stylish, as long as they can afford it. Age: 20 - 32 Low medium high income Diverse ethnicity and backgrounds Social influencer Interested in nostalgic and classic style https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521668140133-UJ4WIG5AHZTL85627AU9/pulsar-sitemap.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521668627189-JX2GHBCA5JHZELR5R55E/sketch.png Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521668488748-7XFABC34P0GPCTIX2JV8/SquareSpace_Pulsar_wireframe_1.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521668488762-49KSO8T6S9RT333B0PR0/SquareSpace_Pulsar_wireframe_2.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521668489524-PSH2O8EJI3X2ZFGOBCGB/SquareSpace_Pulsar_wireframe_3.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521663885944-ADEBIC9V91Z3EFMT5EYF/Pulsar%2BResponsive%2BWebsite.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521663895838-377JU3PQ7XKK9OZYXL0L/SquareSpace_Pulsar_website_home.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521663895590-H9XE6DCDRTV4A7VCIR92/SquareSpace_Pulsar_website_home_videoOpen.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521663892812-TB1JU2OJLBVLWSZTPGBV/SquareSpace_Pulsar_watch1.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521663892906-Y3LCVGZE8FZMVYINHJVL/SquareSpace_Pulsar_watch2.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521663893576-HS8LJG03GTOOGK4N311Q/SquareSpace_Pulsar_watch3.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521663893621-50LT7WSX3UPGFJL36W5M/SquareSpace_Pulsar_watch4.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521663894611-SK3SGAP2B8NGU6VYQ6EH/SquareSpace_Pulsar_watch5.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521663896508-VC0TIHXXXTVLMGZMNPL9/SquareSpace_Pulsar_website_storeLocator.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521663894721-RJC3AM0A9ENRE2HU0BQ4/SquareSpace_Pulsar_website_campaign.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522009611440-NMWDFKSEQI7HDIFXUPX6/rb-logo.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581608694450-UHRJJQT7C0LBNLP1QGWU/Business+%E2%80%93+alt.png Experience Design - Team Lead https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581608674973-XIKN160M30PX4PHD8H2Z/Research+%E2%80%93+alt.png Experience Design - Research https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581608674691-X2O98H0V49WHG7Q4KI5A/Ideation+%E2%80%93+alt.png Experience Design - Ideation https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581608694451-CY5DARIWJ5WT23Y9708B/IA-UX+%E2%80%93+alt.png Experience Design - IA/UX https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581608675225-509ZWTN3DUKWQUIA1WV9/UI+%E2%80%93+alt.png Experience Design - UI https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581608675130-1MCS6EVAOUPNEHBPF4V3/Testing+%E2%80%93+alt.png Experience Design - Testing https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581608674752-5K1KG2NPU5VVWQ0ED9A0/PM+%E2%80%93+alt.png Experience Design - Team Management https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522009139395-YSD0MDUIPY7XYWYB1TVT/Screen+Shot+2018-03-25+at+4.15.17+PM.png Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522009140570-PUT69S5CYYYO1O433KI1/Screen+Shot+2018-03-25+at+4.12.12+PM.png Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522009139483-LSAGSGO9KKJLD9KT3XE7/Screen+Shot+2018-03-25+at+4.15.35+PM.png Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522009140455-7MR4VBZ14TUHNVCIUAXB/Screen+Shot+2018-03-25+at+4.13.33+PM.png Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581718735769-GAZS7VJZ9SB765EGHJ59/Screen+Shot+2020-02-14+at+5.17.41+PM.png Experience Design - Lysol Mommy Mails Program Targeting the moms audience with helpful cleaning tips, product education, and offers. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522007843079-T46RJ4TUVONCA2JKJZM8/31300078_LYSOL_2017CRM_9.+OCTOBER+-+WHITE+BABY_FNLwGIF_ML.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522007840997-3AJPADYMD2D9OSDZVX8D/31300078_LYSOL_2017CRM_11.-December---Holiday_r2v3_ML.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522007844785-CMTY7EJ6GU0H9BA45216/31300078_LYSOL_2017CRM_AugustWave_r6_ML.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522007847041-8AITLRO1STXHCFYUQTJS/31300078_LYSOL_2017CRM_November+-+Cold+and+Flu_r2v1_AR.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522007848264-FR001VTT1NP0NKF5VK87/31300078_LYSOL_2017CRM_September_Tropical_r5v1_ML.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522007849142-OA75BOOH45TADJF3LRA2/31300078_LYSOL_2017CRM_WELCOME_r3v2_ML.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581718891684-MP2YOSUS8YU5YT8K1KBL/Screen+Shot+2020-02-14+at+5.20.50+PM.png Experience Design - Air Wick Fragrance Home Club Email Program Provide home decor tips and product how-tos to home-makers. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522008136002-ORMO2P8OAB3M9YUJ5YHP/31300103_AIRWICK_2017CRM_9.-SEPTEMBER---FRESHMATIC_R1.2_NM.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522008136180-2BBFWMX7PKN9ABSCSPIJ/31300103_AIRWICK_2017CRM_AUGUST_SCENTED-OILS_EMAIL_R1.5NM.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522008139998-O54IAWJF91HOL732Y402/31300103_AIRWICK_2017CRM_JulyEmail_r3v1_JC.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522008140694-2BJ8PWAIN6O6FUFAV9YD/31300103_AIRWICK_2017CRM_JuneEmail_R5.1_JC.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522008141558-3Y6H1YMAJA4GSFLBEZJ4/31300103_AIRWICK_2017CRM_MayEmail_r2v7_NM.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522008144469-OZA2L7KLUDH250WHNZAF/31300103_AIRWICK_2017CRM_Nov_Email_r2_AR.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522008146460-JPS5O8I8O343NS6X3XDO/31300103_AIRWICK_2017CRM_Oct_Email_r1_DP+copy+2.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522008150224-R19RGUYCUADFCB0GALLM/31300103_AIRWICK_2017CRM_Reactivation_r2v1_JC.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522008150645-DDNANBX4WGAKPURTRGGV/31300103_AIRWICK_2017CRM_VIPOO_r2_DP+copy.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581719196990-L1MNHPA4PQM8V9718VXM/Screen+Shot+2020-02-14+at+5.25.53+PM.png Experience Design - Mucinex Mr. Mucus Email Program Be helpful to chronic condition patients with tips, tools, and product offers - often through Mr. Mucus personified character. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522008333239-1BGXCFVYKLWQ0XXR0XJR/31300112_MUCINEX_2017CRM_0Onboarding_r4_v1_ML.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522008333142-AXJZWIDKCXGBRBRPV250/31300112_MUCINEX_2017CRM_1Symptoms1_r4_v1_ML.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522008336740-V9Y7OMTIJR4R30MTD9EJ/31300112_MUCINEX_2017CRM_2Product1_r4_v1_ML.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522008340037-7ZQPJAYVRBYNDO93J6FY/31300112_MUCINEX_2017CRM_4Product2_r4_v1_ML.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522008340310-VL660RBH8CLVL6TT283U/31300112_MUCINEX_2017CRM_5Symptoms2_r4_v1_ML.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1522008342213-V6G7OBV076XAFPWV7CGJ/31300112_MUCINEX_2017CRM_6Community2_r4_v1_ML.jpg Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1528735556575-ML1YPC2PE1121YCRY6CA/TailoruLogo.png Experience Design https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1581567244664-5QDAJSCT0LKXCCAKATBW/Business+%E2%80%93+alt.png Experience Design - 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As a result, people tend to shop with their broken bulb in hand to overcome this confusion which means they rarely upgrade to a better bulb. This also creates high switching barrier. https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521646880143-4FPW92NJGMQ5OUG2M91U/why-chatbot.png Template - why chatbot? Messaging platforms such as Facebook Messenger, Whatsapp, Kik & WeChat have come up with a unique tool to help brands connect at a personal level with customers: Chatbot With Facebook Messenger, we have an opportunity to connect with 900M monthly users*, to provide instant customer service, drive online purchase while building on Philips’ innovative brand image. We’ll help distilling complex concepts into simple conversations to serve very different experiences to each customer. *At current time of research https://images.squarespace-cdn.com/content/v1/5334a4bce4b04ad11a1768ee/1521647311654-05R04ZRFG7N02XQ5AYDQ/product-market-fit.jpeg Template