Rimmel is launching a new product line, the Wonder'Lash mascara with Argan Oil.
Create an interactive game where users have to choose their own adventure and try to 'steal' the argan oil - the secret ingredient to the powerful Wonder'Lash.
Marcus Liwag (Creative Lead), Kevin Kemper (Development Lead), Jenna Halbert (Designer), Thu Do (UX Lead)
Consumer path, user storyboard journey mapping, IA/UX
user storyboard Mapping
Annotation shows guidance for design and development