rimmel-logo.png
 

THE PROBLEM

Rimmel is launching a new product line, the Wonder'Lash mascara with Argan Oil. 

OBJECTIVE

Create an interactive game where users have to choose their own adventure and try to 'steal' the argan oil - the secret ingredient to the powerful Wonder'Lash.

TEAM

Marcus Liwag (Creative Lead), Kevin Kemper (Development Lead), Jenna Halbert (Designer), Thu Do (UX Lead)

MY ROLE

Consumer path, user storyboard journey mapping, IA/UX
 


consumer path


user storyboard Mapping

Annotation shows guidance for design and development


Bringing it to life