Hello, my name is Thu Do, and I connect the dots between Creative + Business + Technology to create meaningful journeys and measurable business solutions.
Digital Strategy + User Experience Design + Product Management + Team Building
Master of Science in Strategic Management / Kelley School of Business at Indiana University
Bachelors of Fine Arts in Graphic Design / Savannah College of Art and Design
Development Courses - Current:
Freecodecamp / Full-stack
Coursera + University of London / Responsive Web Development and Design Specialization
Clients: Boston Consulting Group, Samsung, American Express, Microsoft, Hearst Media, PwC, Casper, Humana, Tastemakers Africa, SAB Miller, Barclaycard, PBS, Smirnoff, Clearasil, K-Y, Durex, Air Wick, Lysol, Mucinex, Volt Clean Energy, Glocap, St Giles Hotel, Seiko, Casa Dragones Tequila, Morgenthal Frederics, Philips, TPO Network, United Colors of Benetton, National Geographic Channel ++
Design Director GetAlloyed.com Team Building + UX + Strategy + Research + Design
Lead 6-person team across 5 products
Bring product to market, from research to experimental design through go-to-market strategy
TAILORU connects international artisans with consumers through a low-fi POS system.
Head of Product and CX Tastemakers Africa Product Management + Digital Strategy + CX
Lead prototype and beta launch; Develop product roadmap and features planning; Set up process for full digital product development; Build team with agility; Support experimentations
Collaborate with in-market teams for activations, experience delivery, and insights generator
Senior Manager Iris Concise Consulting Product Management + Digital Strategy + Consumer Research
Lead user research, UX, CRM strategy, and product management for Data-Driven Marketing (DDM) and Customer Relationship Management (CRM) clients. Advocate for agile process, performance metrics, and collaboration tools.
Manage 4-person team + extended creative team on 6 DDM accounts totaling $500K.
Founder Yum Run User Research + UX/UI Design + Product Management
Yum Run is a digital platform to track food trucks and provide recommendations on-the-go.
Lead 5-person team across three continents from user research, information architecture, wireframe prototype to design, development, testing, and launch to market.
Manager Iris Concise Consulting Digital Strategy + Marketing Technology Research
Worked on digital strategy and consumer journeys for marketing tech and DDM projects.
Creative Technologist Iris Worldwide Creative Agency Innovation Lover + Team Building
Identified business opportunities and integrated innovations into creative ideas.
Produced award-winning works and brought innovations to market.
Led innovation practice and implemented learning tools across multiple offices.
UX Lead Iris Worldwide Creative Agency User Research + UX Design
Led user research and user experience design for digital and experiential solutions.
Startup Consultant Lingzhi Tea Co. Design + Project Management
Led 3-person team to develop packaging & trade show designs for international launch
(Vietnam <-> Dubai / Japan)
Art Director / UX Lead MouthNY UX/UI Design + Product Management
Led UX/UI design and manage product development process.
Designer CO-OP Branding Design
Designed branding materials.
Tree-Lover Green Design Asia - Non-Profit - A sustainable design community in Asia
Advocate Women in Business Association at Indiana University
Volunteer American Red Cross / Day One NY / Sexual Health Innovations
Fluent in English and Vietnamese. Familiar with Spanish.