You can download my latest resume here.

Hello, my name is Thu Do, and I connect the dots between Creative + Business + Technology to create meaningful journeys and measurable business solutions.

Digital Strategy + User Experience Design + Product Management + Team Building

Master of Science in Strategic Management / Kelley School of Business at Indiana University
Bachelors of Fine Arts in Graphic Design / Savannah College of Art and Design
Codecademy / HTML, CSS, Javascript
Development Courses - Current:

  • Freecodecamp / Full-stack

  • Coursera + University of London / Responsive Web Development and Design Specialization


Clients: Boston Consulting Group, Samsung, American Express, Microsoft, Hearst Media, PwC, Casper, Humana, Tastemakers Africa, SAB Miller, Barclaycard, PBS, Smirnoff, Clearasil, K-Y, Durex, Air Wick, Lysol, Mucinex, Volt Clean Energy, Glocap, St Giles Hotel, Seiko, Casa Dragones Tequila, Morgenthal Frederics, Philips, TPO Network, United Colors of Benetton, National Geographic Channel ++

Design Director Team Building + UX + Strategy + Research + Design

  • Lead 6-person team across 5 products

  • Bring product to market, from research to experimental design through go-to-market strategy


  • TAILORU connects international artisans with consumers through a low-fi POS system.

Head of Product and CX Tastemakers Africa Product Management + Digital Strategy + CX

  • Lead prototype and beta launch; Develop product roadmap and features planning; Set up process for full digital product development; Build team with agility; Support experimentations

  • Collaborate with in-market teams for activations, experience delivery, and insights generator

Senior Manager Iris Concise Consulting Product Management + Digital Strategy + Consumer Research

  • Lead user research, UX, CRM strategy, and product management for Data-Driven Marketing (DDM) and Customer Relationship Management (CRM) clients. Advocate for agile process, performance metrics, and collaboration tools.

  • Manage 4-person team + extended creative team on 6 DDM accounts totaling $500K.

Founder Yum Run User Research + UX/UI Design + Product Management

  • Yum Run is a digital platform to track food trucks and provide recommendations on-the-go.

  • Lead 5-person team across three continents from user research, information architecture, wireframe prototype to design, development, testing, and launch to market.

Manager Iris Concise Consulting Digital Strategy + Marketing Technology Research

  • Worked on digital strategy and consumer journeys for marketing tech and DDM projects.

Creative Technologist Iris Worldwide Creative Agency Innovation Lover + Team Building

  • Identified business opportunities and integrated innovations into creative ideas.

  • Produced award-winning works and brought innovations to market.

  • Led innovation practice and implemented learning tools across multiple offices.

UX Lead Iris Worldwide Creative Agency User Research + UX Design

  • Led user research and user experience design for digital and experiential solutions.

Startup Consultant Lingzhi Tea Co. Design + Project Management

  • Led 3-person team to develop packaging & trade show designs for international launch
    (Vietnam <-> Dubai / Japan)

Art Director / UX Lead MouthNY UX/UI Design + Product Management

  • Led UX/UI design and manage product development process.

Designer CO-OP Branding Design

  • Designed branding materials.

Tree-Lover Green Design Asia - Non-Profit - A sustainable design community in Asia
Advocate Women in Business Association at Indiana University
Volunteer American Red Cross / Day One NY / Sexual Health Innovations

Fluent in English and Vietnamese. Familiar with Spanish.