PULSAR-brand-logo.jpg
 

THE PROBLEM

Born in the ‘80s, Pulsar’s Seiko watch was ready for a modern revival. The brand needed a fresh campaign that would appeal to the digital generation. “Life. In Real Time,” captured the energy of the fan base and reflected today’s sharable times in a personal way.

THE SOLUTION

A modern responsive e-commerce website, Facebook tab and Instagram contest brought Pulsar to life as a distinct and relevant choice, just in time for Millennials to take notice.

TEAM

Mishele Wells (Creative Director), Robin Bates (Strategist), Rebecca Park (Junior Designer). Raphael Nunberg and No Format team (Development), Thu Do (IA/UX/UI/Product Manager.)

MY ROLE

Information Architecture / User Experience Lead / User Interface Design Lead / Product Manager

LIVE LINK

PulsarWatchesUSA.com


Requirement Setting

 
Pulsar-key-visual.jpg

Responsive
e-commerce
+ social campaign

 

REQUIREMENT CRITERIAS

Through the stakeholder interviews and requirements gathering process, we aligned on the follow features:

  • Product catalog
  • Shopping cart
  • Store locator
  • Social media contest
  • Responsive

The output of this phase is a tech requirement document for all parties: client, agency, and vendor.

3
stakeholders

5
team members

 


persona.png

persona:
The Good-Find Buyer

Professionals at the early start of their careers. They care about being stylish, as long as they can afford it.

Age: 20 - 32
Low medium high income
Diverse ethnicity and backgrounds
Social influencer
Interested in nostalgic and classic style

"I just found something at a bargain that works with everything that I own!!"


User Experience Design

PRIORITIZE KEY CALL-TO-ACTION AT EVERY STEP OF THE JOURNEY

The challenge of any content-heavy website is the abundance of actions that users can take. For Pulsar customers, they want to browse the product catalog, find a way to buy, and maybe get rewarded for the way they already engage socially.

Annotated for design and development

 

information architect + sitemap

With clear information flow and user path
 

pulsar-sitemap.jpg
 

Wireframe

With focused information hierarchy and call-to-action on every screen

highlighted blocks denoted template pages

sketch.png
 

Bringing it to life

with design and development

Merging form and function to create a seamless experience between product and campaign

 

User Testing & Iterations

Getting users to test the platform by directly interacting with the dev op sites. During this testing period, we changed the user flow to minimize the number of clicks to shopping cart. We also tested the shopping cart pass-through, map and Instagram APIs to make sure it is one seamless experience.


Learning

This site experience is built very closely with the construct of the Content Management System (CMS). In fact, the design is influenced by the information architecture and building blocks of the CMS and back-end micro-services.