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THE PROBLEM

Jeep wants to launch a campaign around the iconic faces behind the car. The campaign will launch with a Superbowl ad, the challenge remains how do we scale it up using digital.

THE SOLUTION

Create a tool to match a face with a type of Jeep using facial recognition technology.

TEAM

Sean Reynolds (Global CD), Lisa Bright (ECD & Lead Copywriter), Marcus Liwag (ACD), Winston Noel (Copywriter), David Penn & Nicole Monzon (Designers), Alison Ebers & Allison Benoit (Account Managers), Danielle Cuiule (Production), Ashley Raymond (Production Designer), Thu Do (UX & UI)

MY ROLE

UX/UI/Prototype

This digital work was part of the concept phase and was not part of the final production.